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internet marketing with wordpress

Internet Marketing with WordPress

Who can ignore the importance of internet in today’s marketing world? nowadays Internet is playing a very important role not just in B2C markets as its traditional way of usage but also in B2B ones too. On the other hand, WordPress is one the best or maybe even the best Content Management system (Open source) ! Ok, Now by mixing these two recent entities, internet marketing & WordPress, we will reach to Internet Marketing with wordpress. Here and in this post you can find a book with this name exactly.

internet marketing with wordpress

In this book by David Mercer, You can very useful information about  Internet marketing with emphasize on using WordPress as the main tool :

  • Get practical experience in key aspects of online marketing.
  • Accurately identify your business objectives and target audience to maximize your marketing efficiency.
  • Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.

Table of Contents

Preface

Chapter 1: Introduction to WordPress Marketing

Chapter 2: Creating Content to Attract the Target Readers

Chapter 3: Building Traffic I: Search Engine Optimization

Chapter 4: Building Traffic II: Socializing WordPress

Chapter 5: Building Traffic III: Building Relationships

Chapter 6: Converting Traffic

Chapter 7: Analyze, Refine, and Repeat

Index

Preface

Chapter 1: Introduction to WordPress Marketing

Fitting into your niche

Internet marketing overview

Understanding Internet marketing

Pre-marketing preparation

Pre-marketing preparation procedure

Defining business objectives

Identifying the target audience

Reach the target audience

Summary

Chapter 2: Creating Content to Attract the Target Readers

The case for content

Understanding content

Creating content

Quality content

Engaging content

Creating a stir with link bait

Reach bait

Summary

Chapter 3: Building Traffic I: Search Engine Optimization

Understanding Internet search

SEO for WordPress sites

Site structure

Page structure

Keywords and phrases

Tags and categories

Document structure

Headings

Images

Links

Dos and don’ts

Do

Don’t

Summary

Chapter 4: Building Traffic II: Socializing WordPress

Understanding social networks

Facebook

Automatic Facebook access to WordPress

LinkedIn

Twitter

Integrate your blog with Twitter

Digg & Reddit

Stumbleupon

Integrating your WordPress blog

Summary

Chapter 5: Building Traffic III: Building Relationships

Trust and relationships with WordPress

Finding people with similar interests—Tag Surfer

Get on the radar with other WordPress blogs

RSS feeds from your blog

Advertising online, articles, and press releases

Reviews

Articles

Paid marketing

Press releases

Forums and groups

Summary

Chapter 6: Converting Traffic

Converting traffic into followers

Making it easy for people to follow you

Creating a custom “Follow me” widget

Converting traffic into customers

Advertising effectively

Creating powerful landing pages

Headline

Context

Call-to-action

Visual appeal

The lead

Corroboration

Summary

Chapter 7: Analyze, Refine, and Repeat

Use Analytics

Using Webmaster tools

The Internet marketing cycle

Implement multiple landing pages

Summary

About Hamid

I am an entrepreneur and internet marketer from Middle East. Born 1985, Graduated in Industrial Engineering & Marketing . Interested in Web designing and E-commerce, E-Marketing and Management issues.

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