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Essentials of advertising

The first step

A marketing technique contains four elements:

focus on audience
product/service concept
emails media
marketing message


Five components of ads

Attention – the title should act as a stimulation and cut through the mess. It must be appropriate, about the products or services, the overall tone of the ad, and the needs or passions of the designed viewers.
Interest – keeps the leads engaged as the information becomes more specific.
Reliability – makes credible statements.
Desire – explains the benefits of the products or services.
Activity – encourages individuals to do something, such as call or visit a website

advertising
advertising

Principles of design

Use simple templates.
News are brief, highly effective, and to the factor, and the image informs the tale quickly.
Does not use heavy, long prevents of ad duplicate.
Style ads with maximum circulation – we study from top to base and remaining to right. Ads that create people battle this natural propensity lower understanding.
Images are usually most efficient in comparison to representation.
Whenever possible, show action or a item in use (rather than a fixed shot).

Writing efficient copy

Get to the main factor – fast.
Highlight one major idea simply and clearly.
Be single-minded. Don’t try to do too much. Position the products or services clearly.
Create brief phrases. Use easy, acquainted terms and styles individuals understand.
Create from the reader’s perspective. Prevent “we,” “us,” “our.”
Use personal pronouns, such as “you” and “your.”
Use stunning terminology. Adhere to the present stressed, effective speech.
Use contractions.
Don’t overpunctuate.
Never write adverse duplicate – positive duplicate gets better results.
Humor is challenging and its efficiency can wear out after two or three exposures. Humor usually does not perform with business or professional viewers.
Use technological terminology occasionally, unless essential to achieve your viewers.
Use strong subheads and numbered/bulleted details to break up the sea of kind.
Differ phrase duration. One-word phrases and phrase pieces are appropriate.
Prevent extremely long collections of kind (65 figures per line or more).

Frequency

The greater the price, the greater the regularity needs. Research has revealed that manufacturers with longer buy periods are likely to benefit from greater wavelengths of visibility.
An image ad, a new technique or a complex idea needs more regularity.
Poor marketing will not perform no matter what the regularity.
With any multi-media technique, create sure the innovative is complete (the same look and feel across all media).
Advertising is most efficient when a person is in the market to buy.
Information have the biggest impact when they are obtained close to buy.

Size, color and positioning

The more the dimension an ad improves, the more individuals observe an ad.
Purchasing almost a web page (70-90% of a page) does not appear as efficient as purchasing a costly.
Ad observing improves with color – using complete color improves ad observing by 34% (except in a book where all the ads are colour).
Ads in a straight structure are mentioned somewhat more.
The bigger the image, the more an ad is observed.
Overall, there is no difference between remaining and right webpages.
Ads on the end of the site are mentioned a little bit more than those on the top.
In most segments, advertising ads on the first web page of a area are study more than advertising ads inside the area.

About Hamid

I am an entrepreneur and internet marketer from Middle East. Born 1985, Graduated in Industrial Engineering & Marketing . Interested in Web designing and E-commerce, E-Marketing and Management issues.

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