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Who can ignore the importance of internet in today’s marketing world? nowadays Internet is playing a very important role not just in B2C markets as its traditional way of usage but also in B2B ones too. On the other hand, WordPress is one the best or maybe even the best Content Management system (Open source) ! Ok, Now by mixing these two recent entities, internet marketing & WordPress, we will reach to Internet Marketing with wordpress. Here and in this post you can find a book with this name exactly.
In this book by David Mercer, You can very useful information about Internet marketing with emphasize on using WordPress as the main tool :
- Get practical experience in key aspects of online marketing.
- Accurately identify your business objectives and target audience to maximize your marketing efficiency.
- Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.
Table of Contents of Internet Marketing With WordPress
Preface
Chapter 1: Introduction to WordPress Marketing
Chapter 2: Creating Content to Attract the Target Readers
Chapter 3: Building Traffic I: Search Engine Optimization
Chapter 4: Building Traffic II: Socializing WordPress
Chapter 5: Building Traffic III: Building Relationships
Chapter 6: Converting Traffic
Chapter 7: Analyze, Refine, and Repeat
Index
Preface
Chapter 1: Introduction to WordPress Marketing
Fitting into your niche
Internet marketing overview
Understanding Internet marketing
Pre-marketing preparation
Pre-marketing preparation procedure
Defining business objectives
Identifying the target audience
Reach the target audience
Summary
Chapter 2: Creating Content to Attract the Target Readers
The case for content
Understanding content
Creating content
Quality content
Engaging content
Creating a stir with link bait
Reach bait
Summary
Chapter 3: Building Traffic I: Search Engine Optimization
Understanding Internet search
SEO for WordPress sites
Site structure
Page structure
Keywords and phrases
Tags and categories
Document structure
Headings
Links
Dos and don’ts
Do
Don’t
Summary
Chapter 4: Building Traffic II: Socializing WordPress
Understanding social networks
Automatic Facebook access to WordPress
Integrate your blog with Twitter
Digg & Reddit
Stumbleupon
Integrating your WordPress blog
Summary
Chapter 5: Building Traffic III: Building Relationships
Trust and relationships with WordPress
Finding people with similar interests—Tag Surfer
Get on the radar with other WordPress blogs
RSS feeds from your blog
Advertising online, articles, and press releases
Reviews
Articles
Paid marketing
Press releases
Forums and groups
Summary
Chapter 6: Converting Traffic
Converting traffic into followers
Making it easy for people to follow you
Creating a custom “Follow me” widget
Converting traffic into customers
Advertising effectively
Creating powerful landing pages
Headline
Context
Call-to-action
Visual appeal
The lead
Corroboration
Summary
Chapter 7: Analyze, Refine, and Repeat
Use Analytics
Using Webmaster tools
The Internet marketing cycle
Implement multiple landing pages
Summary
